A marketing bot is used in advertising, posting and anywhere you generally can add a link and you want to communicate with potential clients. The beauty of using a bot is that is acts like a CRM and you are collecting information.
Pre Qualify Clients
The beauty of a prequalifying bot seems obvious, you save a lot of time by not talking with the wrong people. You send them to your email automation. The hot prospects you get to talk with straight away. The money and frustration saved is priceless.
This is allows you to send links and request that clients fill in a Google and Facebook review for you. Then send follow-up emails to both nurture and remind them of special offers.